Web marketing is a job. Let’s admit it. It may be a bitter truth for most since that is how they get here - by running away from the scary job. But it is the truth. You’re employed dull hours to achieve success, so what if your boss and you is the same person - often that is much worse. While acknowledging that, I wanted to talk about Internet marketing tools which make this job simpler. Like in any job, in web marketing you use some type of tools each day. Be it keyword research, links building or content creation. Doing everything by hand is not an option and you may never succeed. That unfortunately is what many newbs fail to grasp, be it for the horror of losing money or merely plain absence of knowledge.